TERMS
OF REFERENCE
AGRO-MARKET EXPERT
General
The Agro-Market Expert will report directly to the National Project
Manager and will be responsible for the provision of technical
assistance and advisory services in the identification of potential
markets and facilitate linkage of the ARBs and their cooperatives/FOs
to various outlets, buyers and institutional market to ensure
viable & sustainable marketing of agricultural commodities
produced in the ARCs.
The Agro-Market Expert will work jointly with agriculturist and
microfinance specialist in the implementation of the AED component
of IARCDSP.
Scope of Services
The specific duties include but not limited to the following:
- Work closely with the regional and provincial AED counterpart
staff including the DA-IMAP and AMAS representatives, assisting
and guiding them in the formulation and implementation of
marketing assistance to the beneficiaries;
- Review the status of the ARB organizations in terms of
constraint and potential to engage in profitable and sustainable
enterprises with particular focus on marketing information
system and business arrangements;
- Provide technical assistance and advisory services to DAR
& DA coordinators in the preparation of the Marketing
Strategy Plan for the IARCDSP market commercialization and
support components taking into consideration the development
potentials of the program areas for further investments;
- Provide technical assistance in conducting market study
& preparing business plan for implementation of enterprises;
- Facilitate and coordinate with the technical staff counterparts
from DAR and DA in implementing activities under AED, LCBS
and PM components particularly on capacity building, market
commercialization and the realization of market studies;
- Present options and facilitate collaboration between farmers
organizations and financial institutions, microfinance conduits,
private firms/sector, civil society based on informed consent
of the FOs/cooperatives;
- Arrange/undertake special studies across market for major
commodities grown in the provinces/regions within program
sites which has potential for export/foreign market;
- Assist the Organizational and Capacity Building Specialist
in conducting training on improving market access and value
and supply chain analysis, business plan formulation, and
management of collective marketing system;
- Provide technical advise in formulation, review and approval
of marketing contracts with an end to ensure that FOs/farmer
beneficiaries are protected in terms of their rights and benefits;
- Provide guidance to line department representatives/technical
counterparts in the implementation of various marketing extension
activities;
- Provide technical guidance jointly with organization and
capability building expert in the federations or cooperatives
that will be engaged in contract with private firms or corporations
(i.e. contract growing and other alternative venture agreement)
and facilitate their linkages with the market;
- Liase with the exporters/wholesalers/organized retailers/
contract farming entrepreneurs and facilitate linking areas
and farmers groups with these institutions/bodies;
- Disseminate the post-harvest and value addition activities
to be undertaken to improve product lines suitable to larger
market; and
- Provide progress reports on the progress of the marketing
assistance subcomponent of the AED.
Core Competencies
- Experience in market assessment and trend analysis, business
operations review and planning, resource mobilization, marketing
strategies and system especially of rural enterprise &
organizations;
- Knowledge in SMEs training and capacity building strategies
and programs in business management and marketing;
- Knowledge and experience in individual and group mentoring
and coaching of SMEs and market accessing;
- Excellent communication skills in English and vernaculars;
and
- Knowledge of the domestic and local markets, local and
foreign policies on trade and industries.
Qualifications, Skills and Professional Experience
- Bachelor’s degree in Commerce or Marketing with Masters
degree or units in Agribusiness, Agricultural Economics and
other related fields;
- At least five (5) years experience in planning and implementing
Small and Medium-sized Enterprises (SMEs) preferably related
to agriculture and agro-enterprise sector;
- Knowledge and experience in information system in agricultural
policy; Prior experience in leading or working with a multidisciplinary
teams in a similar project/ programme; and
- Experience in working with national agencies and private
sector would be an advantage.
Engagement
The Agro-Market Expert will be engaged for one (1) month
during the first year to conduct environmental appraisal of
market and two (2) months annually during the 2nd and 3rd
year implementation of the project.
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